I just finished reading Stephen Denning book 'The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations". Easy to read, entertaining material, explaining the power of light touch of storytelling having huge impact. Of course one has to admit that just by reading a book, one won't become the most successful change agent.
I liked the phrasing in the last page:
'...Living instrumentally to achieve explicit fixed objectives is less important than living moment by moment, day by day, appreciating difficulties as much as success. It is a matter of letting go of the urge to control, and the fear that goes with it - learning that the world has the capacity to organize itself, recognizing that managing includes catalyzing this capacity, as well as sparking, creating, unifying, generating emergent truths, celebrating the complexity, the fuzziness and the messiness of living, all the time relishing the sense that almost everything one thinks or knows about the world has turned out to be fake." (Denning, 2001)
I wonder if storytelling is really all it takes. We all know what storyteller Kent Beck achieved with his book.